---
title: Case studies | SAP ASAP
description: How SAP ASAP digitized operations for a packaging provider, an international recruiting firm and a regional software company.
---

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Case studies

# Three companies. Three starting points. One pattern.

When the logic is clear and the build is fast, the results show up right away.

Packaging provider

## From informal operations to one system, integrated with SAP and QuickBooks, in 3 months

### The problem

The operations director was drowning. Sales reps sent requests with missing information, informally, with no standard. Everything lived in disconnected emails and spreadsheets: finding one detail meant remembering a rep's tracking code and searching their inbox. The result was constant friction between sales and operations, and frequent fights over who said what and when.

### What we built

- Ticket pipelines per team: quotes, transport, drawings, quality inspection, new developments, each with its own KPIs and response times
- SAP and QuickBooks integration from day one
- Notes on tasks instead of loose emails, so each project's conversation lives on its record
- Dashboards so every team follows its work without asking anyone

### What changed

- Internal email dropped sharply, and operations gets complete requests with fewer interruptions
- Finance monitors its processes directly in HubSpot
- Every move is logged by user, date and time. People think twice before raising a complaint, because the system has the truth
- With structured history, HubSpot's AI can recommend quotes based on past suppliers

International recruiting firm

## From weeks to under 5 minutes between a form and an interview

### The problem

When a candidate filled a form, marketing had to check each campaign's forms by hand, organize them in Excel, deduplicate, qualify manually and pass the good ones to recruiters. It could take two weeks, and nobody recorded why a candidate was rejected.

### What we built

- Forms connected straight to HubSpot, with automatic qualification against the hiring criteria
- Instant assignment to the right recruiter
- A record of every decision, with date, time and reason
- When hiring criteria change, one parameter re-qualifies the whole database

### What changed

- Under 5 minutes from form to scheduling an interview
- Marketing and recruiters work in the same space, with full visibility
- Recruiters open one tab of contacts to review, decide and move on

Regional software company

## From brand-new reps to 100–150 decision makers contacted per week

### The problem

Several new sales hires and no defined process. Each one prospected their own way, and onboarding depended on someone experienced passing knowledge along informally.

### What we built

- Prospecting turned into a set of defined tasks any rep executes the same way
- How to research a company, write a first email, prepare a first meeting and build a proposal
- Call simulations with AI to practice before talking to a real prospect

### What changed

- New reps booked their first meetings within weeks
- 100–150 decision-maker contacts per rep per week
- Two reps from the program are now sales managers elsewhere; a third was promoted internally

The pattern

## What the three have in common

### Nobody bought what they came for

One wanted order in operations, one came through marketing, one wanted sales training. Each got a broader, more structured solution than they had in mind.

### Speed is part of the product

Three months for a full operation with two integrations. One day of discovery and the build the next. That's possible because mapping happens first.

### The best results aren't numbers

"People think twice before complaining because the system has the truth" changes a company more than any ROI chart.

## Want to be the next case?

Tell us where your operation hurts today.

[Request a proposal](https://sap-asap.mx/request-a-proposal?hsLang=en)

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