---
title: HubSpot for software and IT services firms | SAP ASAP
description: HubSpot implementation for software and IT services firms. Account executives, implementation leads and finance see the same contract, the same go-live…
---

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B2B template for

[Standard B2B Model](https://sap-asap.mx/forcompaniesthatsellprojects?hsLang=en)[Engineering](https://sap-asap.mx/templates/b2b/engineering?hsLang=en)[Consulting](https://sap-asap.mx/templates/b2b/consulting?hsLang=en)[Software & IT services](https://sap-asap.mx/templates/b2b/software-it-services?hsLang=en)

HubSpot implementation for software and IT services firms

Do you sell software projects or IT services?

# From signed contract to go-live, and into a renewal you saw coming

Sales promises. Delivery finds out at kickoff. Nobody knows what the implementation actually made.

**HubSpot your team actually uses, and that works for them.** Sales, delivery and finance in one system, with agents that tell each person what to do today. Take the whole template or just the parts you need.

[Request a proposal](https://sap-asap.mx/templates/b2b/software-it-services#proposal) [Watch a day at work](https://sap-asap.mx/templates/b2b/software-it-services#day)

What a sales rep sees after typing **/today** on Monday morning. The AI agent went through the CRM and prepared each action.

› **/today** · Monday, 8:40

Run again

- Hot
  
  Tom Becker, Allied Freight
  
  Asked about the reporting add-on twice
  
  → Draft expansion proposal

  Approve
- Forgotten
  
  Granite Dental Group
  
  Renewal in 45 days, no contact in 30
  
  → Create renewal call task

  Approve
- Warm
  
  Lakeview CRM migration
  
  In UAT for 3 weeks, 4 open tickets
  
  → Ask the lead for a go-live date

  Approve
- Unbilled
  
  Change request #93
  
  Delivered last sprint, not billed
  
  → Draft change order

  Approve

Nothing goes into HubSpot until you approve it.Example data

One system**Sales, delivery and finance work in the same HubSpot.**

Sales→Delivery→Finance

Account executives, implementation leads and finance see the same contract, the same go-live and the same renewal. The software template hands what sales promised to delivery, runs build, UAT and go-live as milestones, bills change requests, connects support to account health and includes AI agents. Built in about 10 days, plus 3 days of training.

Sound familiar?

## The week at a software services firm

- Sales promises things the delivery team learns about at kickoff.
- Implementation status lives in chat threads.
- Change requests get built and never billed.
- Renewals and cancellations show up as surprises.
- Support tickets sit apart from account health, so nobody connects the dots.
- The client says a feature was promised, sales says it wasn't, and delivery is stuck in the middle until someone finds the thread.

A day at work

## Would you rather fill your calendar with 15-minute status meetings, or click once?

Here's what a normal day looks like for each person on your team once the template is running. No slides. The real system.

2:30Video in production

Account executive, 8:45 am

### Expansion signals and renewals coming up

- /today with hot accounts and quiet ones
- Everything promised, captured for the handoff
- The expansion proposal drafted

3:00Current version on YouTube

Implementation lead, 10:30 am

### One click to see how a go-live is going

- Build, UAT and open tickets in one view
- Integrations and requirements in parallel
- No status meeting needed

[Watch the current version](https://www.youtube.com/watch?v=q8KgPG7E1ZI)

2:00Video in production

Finance, 3:00 pm

### Margin per implementation and renewals at risk

- Hours and third-party costs rolled up
- Change requests ready to bill
- Accounts flagged before renewal

1:30Video in production

Leadership, Friday

### The week in one read

- /weekly-summary: pipeline, go-lives, renewals
- What was promised, on record
- No Friday spreadsheet

What you get

## All the information, logically organized

Contacts & companies

Deals

Projects

Workstreams

Invoices

Sales signals

Owned by sales

### Contacts & companies

Your clients and the people inside them. Every interaction, every history, one place. When the project lines up personal interest and company goals, you have a much better chance of closing.

Level of satisfactionCompany strategyOpenness to changeInnovation goalsIndustrySegmentSeniorityBuying roleGoalsPainsWhy they'd promote or block a projectTemperatureFollow-upData completion

How it runs

## Your process, in the words your team already uses

The deal only shows your firm's own milestones. Anything that depends on someone else runs in its own pipeline, so it never muddies the deal or the forecast.

Deal pipeline · your firm's work

01Scoping

02Proposal

03Contract

04Kickoff

05Build

06UAT

07Go-live

08Invoiced

Parallel pipelines · work that depends on others

RequirementsChange requestsIntegrationsSupportRenewals

Support and renewals keep running after go-live, so sales sees the account's health before the renewal date.

Take it whole or in parts

## Three modules on one base

Sales

### Your team knows who to call today

- What was promised, captured in the deal and handed to delivery
- Temperature and follow-up on every stakeholder
- Renewal and expansion signals from support
- Contact stages apart from deal stages

Requires Sales Hub Pro

Delivery

### From won deal to delivered work

- The project opens at contract with scope and promises loaded
- Build, UAT and go-live as clear milestones
- Integrations and requirements in their own pipelines

Requires Service Hub Pro

Finance

### What each project made, and who's at risk

- Hours and third-party costs roll up per implementation
- Change requests priced and billed
- At-risk accounts flagged before renewal

Costs roll up on whichever object you use

**Base, always included:** your companies and contacts organized, your data migrated, your team set up.

Included in every setup

## AI agents that do the CRM busywork for your team

An agent is an AI assistant connected to your HubSpot. Your team gives it a short command, and it does the work they'd otherwise do by hand: opening records, deciding who needs attention, writing the follow-up, updating fields.

1

### Your rep types a command

For example `/today` at the start of the day.

2

### The agent reads your CRM

It checks every contact and deal: who replied, who went quiet, which deal hasn't moved, what data is missing.

3

### It prepares the work

A prioritized list, each item with the email drafted, the task created or the stage to move.

4

### Your rep approves

One click per item, or all at once. Only then does it update HubSpot.

Instead of opening dozens of records every morning to decide who to call, your rep reviews one list and approves. It works because the template keeps clear signals on every record: hot or cold, followed up or forgotten, complete or missing data.

### Examples of what the agents cover

We set the agents up for your process during the implementation, so the exact commands follow your pipelines and your team's words.

`/today`Who to call, which deal is cooling off and what's missing, with the emails and tasks already drafted.

`/log-call`Tell it what happened on the call, in your own words. It updates the contact, the deal and the next step for you.

`/prep-meeting`A one-page summary of the account before you walk in: history, open deals, open issues.

`/handoff`When a deal closes, it writes the project brief for the delivery team from what sales captured.

`/at-risk`Clients that went quiet or have open complaints, before they leave.

`/weekly-summary`What happened this week in sales, delivery and finance, in one page.

Included

### Agents with Breeze

HubSpot's own AI, with prompts built for your process. Nothing extra to buy, nothing to leave HubSpot for.

Upgrade

### Agents with Claude

Agents that reason across several steps and your whole CRM. Each person signs in with their own HubSpot user, so the agent can only do what they can.

Pricing

## One price for the result. No hourly billing.

Step 1

### How many people will use it?

Sales repsEach one needs a Sales Hub seat

−

\+

Delivery and admin usersOperations, project managers, finance

−

\+

Step 2

### Pick the modules

**Base** · always included $3,000 **Sales** $5,000 **Delivery** $5,000 **Finance** $3,000 **Agents with Claude** +$2,000

Implementation, one time$16,000

HubSpot, billed by HubSpot$510/mo

Claude, billed by Anthropic$0/mo

First year$22,120

Placeholder module prices for the prototype. HubSpot list prices; taxes not included.

[Request a proposal with this package](https://sap-asap.mx/templates/b2b/software-it-services#proposal)

What's the implementation process like?

## Fast, because we start with a head start

Days 1–5

### We talk to your team

We gather what we need to make the template yours. We start from a template, but it still has to fit you.

Day 10

### Head start

We've done this plenty of times. From the moment you sign, we know what has to be done.

Then

### We test it together

We walk through the whole process to make sure everything works as intended.

3 days

### Hardcore training

Written manuals, workflows and videos, plus training for your team.

### What we ask of your team

Time in the discovery sessions in the first week, the joint test and the 3 days of training.

### After go-live

Maintain it yourself with the manuals, or hand it to us with an optional monthly retainer. You're never locked in.

Who's behind this

## Hector Morales

Founder of SAP ASAP. He comes from sales, so every system starts from how a rep, a project manager and a finance lead actually spend their day. He led the HubSpot implementation at an international recruiting firm, built a packaging provider's operation in HubSpot with SAP and QuickBooks, and trained a software company's sales team. He designs and builds each system himself, so what you approve is what you get.

> "He not only understands the technical aspects of CRM configuration but also takes the time to understand our operational needs, ensuring that the system truly supports our business goals."
> 
> Daniela Garza, Vice President Corporate Services, Visa Solutions

> "He's a strategic partner who is able to come up with creative solutions and strategic approaches, exceeding my expectations every time. If you get the chance to work with Hector, jump at it."
> 
> Jill Kampes, Vice President of Sales and Operations

> "He trained Digital Alchemy's junior sales team, equipping them with prospecting techniques and practical sales frameworks. \[...\] Thanks to his guidance, our team achieved significant progress in just a few months."
> 
> Raúl Falquez, Regional Lead, Latin America, Digital Alchemy

Still curious?

## The questions everyone asks

Can I take just one module?

Yes. The base always comes with it. The modules are your call.

We don't have a CRM at all.

That's where most of our clients start. The base sets up your account and migrates what lives in spreadsheets and inboxes today.

We already have HubSpot. Does this work?

Yes. We build on your portal and your data.

Do I need to pay for Claude?

No. Agents with Breeze are included. Claude is an optional upgrade.

Who pays for the HubSpot licenses?

You do, straight to HubSpot. Our business isn't peddling licenses.

What if I don't take the retainer?

You keep the manuals and maintain everything yourself, agents included.

Do you haggle?

No. We don't add "a little bit" to the proposal for whenever someone asks for a discount, and we don't charge by the hour. We sell a result, and we want to give it to you ASAP.

Are you HubSpot or SAP partners?

No. We will be, but our business model is digitizing better versions of processes, and we think HubSpot and SAP are the best tools on the market to do it.

Where are you located?

Our team is spread across Panama, Mexico and Venezuela. We can bill you from Mexico or Panama.

Request a proposal

## Tell us how you operate and we'll go straight to the point

Your package is already filled in. Tell us what you want next.

The package you picked

### Software & IT services

BaseSalesDeliveryFinance

Sales reps

3

Delivery and admin users

4

Implementation, one time

$16,000

Software, per month

$510

First year**$22,120**

This is the starting point for your proposal. [Change it](https://sap-asap.mx/templates/b2b/software-it-services#config)

What do you want to do next? Send me the detailsWhat's included, the timeline and the price of your package, on the next screen. Let's prepare a proposalA 30-minute call to understand how you work. Then a proposal with scope, timeline and price. Something elseA question, a different process, anything. Tell us below.

First name Last name Work email Company Job title CountryChoose…United StatesCanadaMexicoPanamaColombiaCosta RicaGuatemalaDominican RepublicVenezuelaPeruChileArgentinaSpain Phone Anything we should know? (optional)

Send me the details

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<https://sap-asap.mx/templates/b2b/software-it-services#header>

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